Blue Tide Creative

As storytellers and brand developers, we pay attention to the words businesses, restaurants, and companies use in their marketing efforts.

Here are 5 current buzzwords or phrases that are giving us heavy side-eye energy. Your branding, messaging, and tone should all work together. If these words don’t feel authentic to your voice, it’s okay to avoid them!

In my Corporate Mermaid Era 💕🗄️

January 2, 2024 not only marked the 8th anniversary of my going full time with Blue Tide Creative, it also marked my first day as Senior Content Editor with Compass Group.

I’m looking forward to this new adventure and to helping craft and tell stories to further the various Compass Group brands and sectors.

So, what does this mean for Blue Tide Creative? Well, we’re still here! We’re just changing things up a bit, but more on that later.

This is my year of wanting more and less for my life. I want balance, stability, structure, adventure, and to be able to be more present. Remember, you’re never stuck. Cheers to growth and change, my friends.

🥂-Erin

Did you know you should refresh/reevaluate your digital presence seasonally, like your wardrobe? 👙

You just swapped out your wardrobe to get ready for winter. Your sweaters and coats have moved to the front of your closet, while your shorts and bikinis are stored away. Now is a great time to take a critical look at your website and social media profiles to ensure they're the right fit for this season of your business.

Is there an offering that no longer fits where your business is and where it is going? Have you outgrown your previous social media plan? Does your website look dated?

If you answered yes to any of these questions, it's time to contact us about our audit options. Let's ensure that your messaging matches your business now and sets you up for continued success in the future. ✨

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