Content Puppy Productions

Visit our https://www.contentpuppy.com/blogs/corporate-video-production-blog #.ZD-qjXZBzIU website read our latest 3 blogs.

In this post about the Link Between Science and Video Marketing, I explained WHY people like video so much—the human brain processes visual information 60,000 times faster than written communication.
It makes sense. Humans have been processing visual information for thousands of years, ever since prehistoric times. It’s like our brains are hard wired for Visual Storytelling.
In fact, half our brains are dedicated to processing visual information—30% of the neurons in the cortex, compared to 8% for touch and 3% for hearing.
Here’s another example, from KFC. It shows a tongue-in-cheek dramatic showdown between a turkey and a chicken.
The chicken wins, of course.

At Content Puppy Productions, we produce different types of content for different video clients, and adjust our creative approach depending on the needs of each project.
For example, last year, we created a series of patient testimonials for a neurosurgery practice based in Georgia. We rented a hotel event space, and interviewed four different patients, letting them tell their stories in their own words.
There were no scripts. No storyboards. The narratives were created editorially, much like a documentary film.
Now, let’s compare that to a TV advertising campaign we created for a mortgage lender in Florida. The creative for Landlord Loans was developed like an ad agency would do it—concepts were brainstormed and storyboarded. We came up with three different approaches, and presented our work to the client marketing team.
Then, once a campaign was selected, we revised the scripts based on client feedback and started the casting process.
Multiple locations were scouted, until we found a commercial bank building available for shooting.
While these two projects were quite different in their scope and creative approach, both were completed on time and on budget, with minimal headaches and hassles.