Punchmark

For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Whether it’s a shopper searching for a simple anniversary gift or someone looking to splurge on a big milestone, guiding customers to products within their desired price range can significantly improve their shopping experience — and your sales. This is where “Shop by Price” and “Gifts Under $X” categories come into play, making it easier for customers to find what they’re looking for without feeling overwhelmed. Implementing these strategies on your e-commerce site not only boosts engagement but also helps convert casual browsers into buyers.

Here’s why “Shop by Price” matters, how to set it up effectively, and best practices to make the most of it on your jewelry website.

Read the full blog post below:

Maximizing Sales with "Shop by Price" and "Gifts Under $X" For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Whether it...

Punchmark recently welcomed Tom Moore, Front End Developer, as the newest member of the Creative Team.

Tom will be tasked with building all new jewelry websites on the Punchmark platform, under the supervision of Dan Sirois, CPO & Co-Founder of Punchmark. This new addition frees up Dan to focus even more on the long term vision of all Punchmark's products.

Michael Burpoe, Director of User Experience at Punchmark, sat down with Tom to learn more. Read the blog post for the full interview.

Punchmark Hires Tom Moore as New Front End Developer Punchmark recently welcomed Tom Moore, Front End Developer, as the newest member of the Creative Team. Tom will be tasked with building all new j...

Make Time for Education at the Next Jewelry Trade Show You Attend

According to Penny Palmer, Director of Member Services at IJO, she believes that attending the educational sessions is one of the most beneficial things you can do for your business. She urges attendees to bring their younger employees to these sessions as well to really light a fire in them to always be learning more.

Make Time for Education at the Next Jewelry Trade Show Yo... IJO Dallas begins this week and we are just as excited about attending as the hundreds of jewelers that will be flying in from every corner of th...