BNI Core Connections

Another terrific by Denny Halleron

Be a pro at your 1 minute presentation or

Today, let’s focus on something simple yet powerful—your elevator pitch. Think about it: You have about 30 seconds to capture someone’s attention. How do you communicate your value clearly, so they remember you?
Your elevator pitch is more than just a quick summary of what you do. It’s your chance to connect, to build curiosity, and leave a lasting impression. Here’s a quick formula:

1. Start with a hook – Grab their attention by addressing a common pain point or a problem your target audience faces.

2. Explain your solution – Briefly describe how your business solves that problem and why your approach is unique.

3. Share results – Offer a real-life example of how you’ve helped someone. People connect with stories.

4. Close with a question – Engage the person by asking a question that prompts them to think about their own situation or needs.
Remember, a strong elevator pitch is short but impactful. It’s something you can use anytime—whether at a networking event or just a casual conversation. Let’s refine our pitches so that when International Networking Week comes around, we’re ready to make great first impressions!

Michael D. Wright - Mortgages Done Wright NMLS #308232

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Denny Halleron shares with us how to present your 1 minute "Ask" for referrals.

Today, we’re going to talk about the art of the ask. One of the keys to getting great referrals is being specific in what you’re asking for. When we’re clear and precise about the referrals we want, it becomes much easier for Members to help us.
Being specific helps our fellow Members know exactly who to refer to us. Here are three ways to make sure your ask is clear and effective:

1. Target a specific industry or person – Instead of asking for ‘anyone who needs my service,’ name a specific company, role, or industry you’re targeting. This makes it easier for Members to think of a person or connection.

2. Explain why it matters – Give a reason behind your ask. Let the Chapter know why a certain industry or person would be a great referral for you.

3. Make it memorable – Create an ask that sticks in people’s minds. The more memorable your request, the more likely it is that someone will think of a connection when the opportunity arises.
Instead of asking for ‘anyone who needs a financial advisor,’ you could say, ‘I’d love an introduction to the HR director at Smith Manufacturing in Clearwater, the HR Manager is Gordon Smith. I specialize in helping companies set up 401(k) plans, and I know Smith Manufacturing is looking to improve their employee benefits.’ This kind of specific ask makes it much easier for Members to identify a good referral.

Remember, specific is terrific! The more detailed and targeted your ask is, the better chance you have of getting the referrals that will really grow your business. Let’s all work on being clear and specific with our asks so we can help each other even more.

Mike Wright https://www.facebook.com/TheWrightMortgageTeam/