IMPACT

How do you become that company that AI consistently recommends over and over again?

There’s no page one when it comes to AI. You’re either there or you aren’t.

Bob and Steffany Aye from Adoption & Beyond | Adoption+Home Studies KS/MO dove into this on our latest episode.

AI is looking for a specific trust signals, which include parentheses (but aren’t limited to):

- Reviews
-Accreditations and awards
-Third-party platform mentions
-Verifiable expertise
-Clear, readable website content
- Answers to buyer questions
- Clear pricing information

That’s how AI starts understanding who you are and who you are a great fit for. Then, it will recommend you to the right buyer at the right time.

LeBron James has a coach. Michael Jordan had a coach. Two of the greatest to ever play the game, and both of them needed someone on the outside looking in.

When you’re deep in the work of running a business, marketing, prospects, and trying to close deals, you lose the ability to see yourself clearly.

A good coach can look at how you’re presenting yourself to buyers, how you stack up against the competition, tell you exactly which levers to pull to get better results.

No marketing hype. No glitz and glamour. Just an objective lens and good common sense applied to your business.

On this episode of the Endless Customers podcast, Brett breaks down what great coaching actually looks like and why even the best in the game never stopped needing it.

Linked in our stories and our bio.

Would you be willing to create content that directly compares you and your competitors?

Whether it’s a video or an article, comparison content can be one of the most powerful tools for earning buyer trust and winning more customers.

Comparison content isn’t meant to put down your competition to make your company look good.

It’s meant to provide honest, unbiased information about your differences and similarities, and who is/isn’t a good fit for your business.

By doing this, you help buyers make more confident decisions and become the source of truth for your industry.

Why would you EVER write about your competitors on your website or talk about them on social channels?

It’s actually really simple. This is how you build trust

When Daniel Kerr and the team decided to go all in on Endless Customers, they knew comparison content was going to be part of the strategy, even if it was difficult.

Even when it’s a 50-50 comparison between them and their competitors, they know they still come out on top.

Daniel put it this way, “Where is the trust of the customer going to go?”

The company willing to be the most honest and transparent wins.

Check out Daniel and AdjusterPro’s full story on the latest episode of the Endless Customers Podcast. Link in our stories and our bio.