Common Ground Public Relations

Are you struggling to turn content into strategic advantage?

In a world where marketing communications, content development, brand storytelling and generative search visibility are all intersecting, the real difference-maker isn’t more content, it’s about creating authentic content distinctly appropriate for multiple channels.

So how do you tailor one core message for multiple platforms? In our latest blog, we explore how a thoughtful strategy can transform one strong insight into narratives that work across all platforms.

📲 Learn more about how to break through the noise through the link in the comments!

Great opportunity!

Looking for a full-time role at one of St. Louis's most iconic destinations?

The Arch Store at Gateway Arch National Park is hiring a Sales Associate to join its retail team. This role is ideal for someone who enjoys working with people, takes pride in St. Louis, and wants to help visitors find meaningful mementos of their Arch experience. Full-time pay and benefits are included.

Learn more and apply through the JNPA Job Application Portal: https://www.jnpa.com/709/employment.htm

Our team has been digitally decking the halls at The Royal Sonesta Chase Park Plaza this week! We captured behind-the-scenes magic as the hotel’s pastry team put the finishing touches on its incredible Gingerbread Village and hosted a media preview showcasing its assembly.

This festive masterpiece—a replica of the Chase Park Plaza and the Central West End, complete with a Gingerbread Gateway Arch—features approximately 100 pounds of gingerbread, 80 pounds of royal icing and 25 pounds of candy. It takes the Royal Sonesta Chase Park Plaza's pastry team about a month to bake and a day and a half to assemble.

Catch this sweet display in the hotel lobby from Nov. 26 through Jan. 1!