The Design Channel

TDC recently created a new brand identity and brand platform for Kids with Food Allergies (KFA), a division of the Asthma and Allergy Foundation of America and one of the nation’s leading organizations dedicated to helping families navigate the challenges of food allergies. We also developed a new brand look-and-feel for the KFA website and KFA-branded assets, as well as a style guide outlining parameters for color palette selection, typography systems, and logo usage.

Capitol Technology University is Maryland’s only independent institution of higher learning dedicated exclusively to STEM education and careers. After implementing a successful undergraduate admissions brand platform based on “geek pride” for nearly 10 years, Capitol Tech was seeking to evolve it to continue to appeal to current prospective students.

TDC developed a new visual brand presentation that provided a fresh look to Capitol Tech’s materials. In addition, we established a new brand positioning statement that put greater emphasis on Capitol Tech’s impact on students’ job prospects, resulting in a new brand platform and campaign called “Charge Up Your Future.” The campaign highlighted rapidly growing degree programs such as astronautical engineering, autonomous unmanned systems, cybersecurity, computer science, and others. The “Charge Up” branding was applied to a look book, direct mail, Open House email, and even a new mascot design
for Capitol Tech.