What If Syndicate

Meet Ashley Newman, Director of Corporate Affairs
"Creating amazing and memorable guest experiences is a passion of mine, and being a part of the What If Syndicate family has allowed me to showcase the best brands and restaurants in the game, and for that I'm truly grateful. I joined the team working directly for the partners a month before the world shut down (February 2020) due to the pandemic and I was fortunate enough to be able to shift directly into the world of operations in order to help where I could. This pivot allowed me to learn the front of house, as well as back of house operations, which fast-tracked my knowledge in the hospitality industry." 
Ashley's hospitality career began at sbe Entertainment in Los Angeles, where she ran the VIP services department for a lifestyle hospitality company that managed award-winning hotels, residences, restaurants and nightclubs. At What If, she wears many hats and we're grateful to have her on our side!

Dream team vibes! ✨ We celebrated our & staff last week and we couldn’t be more thankful for the amazing team we have in Dallas!

The Live Alaskan King Crab is not only a signature dish on our Monarch Dallas menu, but also an experience you won’t forget. Read more about it on Robb Report!

What One Restaurant’s $1,000 King Crab Reveals About Downtown Dallas’s Hot Dining Scene Monarch, Rodeo Bar, the Exchange and more are drawing diners to downtown Dallas.

Our newest etta is officially open! Welcome to the family