Pithy Wordsmithery

Authors and experts over 40: it's time to start showing up on TikTok — authentically as yourselves.

The platform isn't just for younger creators. When you show up genuinely, the algorithm notices and begins introducing you to brands looking for exactly your type of content to weave their products into naturally.

Jamie Maglietta of On CAM Ready shares why the 40+ crowd has a real opportunity here if they're willing to be themselves on camera. And she'd know — Jamie spent 20+ years as a TV news producer at CNN and FOX, deciding who got booked and who didn't. That producer's eye for what makes someone credible on camera is exactly what she brings to helping experts show up online today.

What's one small step you could take to start showing up more authentically?

Why is alcohol okay, but cannabis isn't?

That's the question cannabis educator Angie Roullier keeps coming back to. She's watched attitudes shift over the years — people "coming out of the canna closet," as she puts it, more willing to talk openly than ever. But plenty still dig their heels in and won't budge.

Her take is simple: as long as you're not hurting anyone, why should anyone have an opinion? There's a lot of gray space in what we decide is acceptable — and alcohol gets a pass that cannabis often doesn't.

On this clip from Sticky: Stories That Stick, Angie Roullier, author of Pot for the People, unpacks the double standard.