2ndground

We started because someone had to figure out what to do with all that spent coffee. Turns out, the answer was soap.

2nd Ground is a Brooklyn-based brand making handcrafted 2-in-1 exfoliating bars from upcycled coffee grounds. Organic oils. Kaolin clay. Plastic-free. Carbon-negative. Every purchase funds reforestation and ocean cleanup.

The founder's story is a simple one: look at the waste. Look at what it could become. Build the bridge. The bar is what came out the other side.

Follow along if you love a brand with a real origin story behind it. 💚

Every Day is Earth Day.
At least it should be.

Today the giants will roll out their annual performance — green logos, recycled-content pledges, 2050 net-zero goals that nobody plans on keeping. Tomorrow they go back to pumping plastic into the ocean and blaming you for your "carbon footprint."

We've been doing this differently since 2015. Soap made from used coffee grounds pulled out of Brooklyn cafés before they hit the trash. Plastic-free. Palm oil-free. Carbon-negative. No rebrand required.

Don't take our word for it — go look up the companies filling your bathroom right now. Look up their pledges. Look up whether they kept them.
Every day is Earth Day. Act like it. 💚

2nd Ground and Café Grumpy have teamed up to bring you a whole new, sustainable experience in the shower.

Post-brewed espresso grounds have more to give. By utilizing their exfoliating properties, as well as multiple skin benefits, it's time for you to to something new.

A 2-in-1 shower experience you won't forget, and the planet will thank you too.

Curiosity is a good instinct. You stopped here for a reason.

I founded 2nd Ground and make handcrafted soap from upcycled coffee grounds — a Brooklyn-based brand with a carbon-negative footprint, plastic-free packaging, and a 2-in-1 bar that exfoliates and cleanses in one step. Organic oils, and spent coffee grounds that were headed to a landfill before we got to them.

We give back to reforestation and ocean cleanup with every order. Not eventually — every time someone checks out.

Sustainable skincare that actually delivers results. If you've been looking for a brand that backs up what it claims, follow along. 💚