Iconic Marketing Solutions

In case you hadn't heard, TikTok's short-form videos are the latest and greatest way (until something else comes along) for businesses to showcase their brand and communicate with consumers--especially those of the Millennial and Gen-Z variety.

Take, for example, Duo­lingo. The language-learning platform's ­account took off toward the end of 2021, when many of its videos--which usually feature the company's mischievous fuzzy green owl mascot­--went viral. Now, 3.5 million TikTok users follow Duo­lingo's account. But to emulate that success, you'll need some strategies beyond boisterous mascots, so we've compiled advice from TikTok marketing experts to help you get some younger eyes on your brand.

4 Things You Need to Know to Be Successful on TikTok We gathered the best advice from marketing experts at the top of the TikTok game.

As important as it is to be innovative and create a product that generates less waste, those elements can't come at the cost of the product working as it should. Landesberg uses Grove Collaborative's laundry detergent sheets as an example: they create less plastic and water waste than other detergents, but if they can't "get the spaghetti sauce out of [a] three year old's shirt," he said, then no one will actually use them. The brand puts the product's stain removal capabilities front and center, advertising on its website that eight out of 10 people in a consumer perception study said the laundry sheets exceeded their expectations.

3 Ways to Build a Crazy-Successful Sustainable Product Brand Richard Branson and Grove Collaborative founder and CEO Stuart Landesberg explain what every earth-friendly company needs to master to win in the market.

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching stories wrote the email.

Bad email etiquette can ruin relationships among your clients, team and partners. Here is 16 tips on how to stop writing average emails. Be different.

How to Stop Writing Average Emails: 16 Quick Tips Want to become a more confident and successful entrepreneur? Stop writing average emails.