Trajektory

The New York Knicks were #1 on the court and #1 in engagement during the Finals, generating 26.8 million engagements and $15.4 million in social post value across their content.

From championship celebrations to viral game moments, brands that secured visibility alongside the Finals conversation saw major returns. Chase topped all partners with $1.6 million in brand value, while Michelob Ultra appeared twice among the five highest-performing team-brand partnerships.

When fan attention reaches its peak, the right content and the right brand placement can turn a single post into significant sponsorship value.