BTP Unite

🚨 New Blog Alert 🚨

What do fantasy football punishments and bottomless pancakes have to do with smart marketing? 🥞🏈

More than you think.

In our latest blog, we break down how IHOP turned a negative brand moment into a strategic win, and why effective social listening is no longer optional for brands that want to stay relevant.

Read the full blog on our website and see how embracing the conversation can elevate your brand: https://www.btpunite.com/blog/embracing-a-negative-how-effective-social-listening-can-boost-brands/

🏈 The real competition at Super Bowl LX?
Not on the field. During the ad breaks.

Here’s what stood out:

🤖 AI came out swinging
Anthropic’s Claude took direct shots at ChatGPT, driving 2.8X engagement over the median ad. Then AI.com entered the chat and stole the spotlight with 9.1X engagement.

💊 Healthcare heated up
Hims & Hers and Wegovy proved consumers are paying attention to innovation, with standout engagement in the wellness space.

📼 Millennial nostalgia still wins
Dunkin’ (5X engagement), T-Mobile, and Xfinity leaned into 90s star power and drove strong results.

📊 The bigger takeaway?
In a world of bold claims and brand rivalries, what matters most is outcomes. Engagement, search lift, and purchase intent are the real scoreboards.

When brands invest millions in the Big Game, success isn’t about who made the loudest splash. It’s about who moved consumers closer to action.

🔗 Read the full ADWEEK article here: https://www.adweek.com/sponsored/the-big-games-most-heated-competition-came-during-the-ad-breaks-this-year/?itm_source=site&itm_medium=HP&itm_campaign=a

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year A look at which ads scored big in consumer engagement and which brands stole the spotlight during this year’s Big Game.