Ken Reeder, Realtor Broker

Ken Reeder, Realtor Broker

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Helping Move You Forward Welcome! My name is Ken Reeder and I have been working as a Realtor in the Chicagoland market since 1992.

07/08/2026

These two terms get used interchangeably all the time. They are not the same thing — and confusing them can cost you a home.

Here's the real difference:

✦ Pre-qualification is a quick estimate based on numbers you self-report. No documents, no verification. It takes minutes and means very little to a serious seller.

✦ Pre-approval is a verified review of your income, assets, credit, and debt. A lender has actually looked at your file. Sellers take this seriously.

In a market where good homes move fast, showing up with a pre-qualification letter is like showing up to a job interview without a resume.

Get the pre-approval in hand before you fall in love with a home — not after.

First-time buyer or just getting back into the market? Drop your questions below. I'm here to help you navigate this without the confusion.

06/18/2026

Christina, thank you for your kind words.

06/17/2026

The first week on the market is the most important.

Overpricing can lead to less interest, longer days on market, and eventually price reductions that weaken your position.

Homes priced correctly attract attention immediately and can create stronger competition.

The right price is not about guessing high. It is about understanding the market and positioning strategically.

That is how you maximize results.

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Telephone

Address


737 N Michigan Avenue #1800
Chicago, IL
60611