NielsenIQ

Retail location data is one thing. Understanding what it means is another. NIQ’s supply and distribution solutions harness geospatial data to decode consumer behavior, so brands can optimize their strategy.

Learn more at: http://h.nniq.co/VYgi50Zj1jK

Beauty discovery is entering a new era defined by convergence, transformed by AI, and led by Generation Alpha.​
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In our first NIQ x Ulta Beauty report, Smart Beauty: AI, Personalization and the Gen Alpha Consumer, we explore how the youngest shoppers are redefining discovery, influence, and experience.​

Some key insights include: ​
✨ Gen Alpha is hybrid by default, discovering online while validating in-store​
✨ 73% already use personalization tools in their beauty journey​
✨ AI is accelerating discovery while reinforcing the role of physical retail​
✨ Parents remain a critical influence, reinforcing the need for trust and transparency​

For this generation, beauty is seamless, personalized, and deeply human​.

The brands that win will connect AI, personalization, in-store experiences, and trusted guidance into one cohesive ecosystem.​

📥 Download the full report:​
http://h.nniq.co/vwXA50Zf28J