Perfect Search Media

Do search engines think your content is worth serving on a silver platter? 🍽️

E-E-A-T is the acronym that tells Google what you're offering is worth consuming.

Here's how the acronym breaks down:

Expertise

> The extent to which the content creator has the necessary knowledge or skill for the topic.

Experience

> The extent to which the content creator has the necessary first-hand or life experience for the topic.

Authority

> The extent to which the content creator or the website is known as a go-to source for the topic.

Trust

> The extent to which the page is accurate, honest, safe, and reliable.

⭐️ Trust is the most important because untrustworthy pages have low E-E-A-T no matter how experienced, expert, or authoritative they may seem. ⭐️

This Venn diagram is from page 26 of the search quality evaluator guidelines. It demonstrates how trust is the most important component.

The search quality evaluator guidelines are 176 pages long! Perfect Search Media helps businesses understand the best practices and satisfy Google's appetite for E-E-A-T content.

We're here to help—so "feed" us your questions!

🎉 Exciting news!

🥇 Perfect Search Media has won two awards in the prestigious AVA Digital Awards international competition!

🏆 We earned Platinum and Gold Awards for 2023 for our exceptional work in digital advertising.

🖇️ Our LinkedIn Lead Form Ads strategy for Reviewtrackers earned us the Platinum AVA Award in Social Media Advertising, resulting in a 320% increase in conversions and a 61% decrease in cost per lead in the first 4 months.

🎞️ Our YouTube advertising strategy for a film school earned us the Gold AVA Award in SEM Campaign, with a 58% lower cost per lead with YouTube Prospecting and a 42% lower cost per lead with YouTube Remarketing.

🔗 Get all the details about the awards and our submissions in this press release: https://bit.ly/3jZT2OM

If you're interested in award-winning results, let's start a conversation about how we can help you achieve your digital marketing goals!

Have you made the switch to GA4 yet? 🙋‍♂️

If you don't hurry, Google may start without you—as early as this March! 😱

Here's the email Google recently sent on the matter: 📧

"Subject: We’ll soon configure Google Analytics 4 for you

Hello.

Universal Analytics standard properties will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, we recommend you make the switch to Google Analytics 4 now. This will give you the opportunity to customize the setup including using the latest site tag.

For any customer who does not set up a GA4 property with basic settings, starting in March, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.

For Universal Analytics customers whose websites are tagged with gtag.js or analytics.js (including through tag management systems like Google Tag Manager), we will create a connected site tag that will reuse existing tags when possible to send traffic to the new GA4 property. If you do not wish to have a GA4 property created and configured based on your Universal Analytics property and existing tags, you may opt-out."

If marketers don't make the switch soon, Google may create a GA4 property for them with basic settings that may not meet their needs.

Marketers must transition to Google Analytics 4 now and tailor the setup according to their needs to guarantee accurate tracking and analysis of advertising efforts.

Don't let the switch to Google Analytics 4 leave you feeling overwhelmed. Our team is here to help! We'll ensure a seamless transition! 🤝

Contact us today and let us help you make the most out of the latest analytics! 📇https://bit.ly/3HqyfeA

Contact Us | Perfect Search Reach out to the team at Perfect Search through our contact form, phone number, email address, or office address!

If you care about more than just broad-match keywords, neglecting these important details could cost you. 👀

🚨 There was a recent change to Google's 'Remove redundant keywords' feature. Now, it prioritizes broad match and removes your related phrase match or exact match keywords.

➡️ Turn off auto-apply by clicking disable in the recommendations section for both Editor and Ads.

🧐 Even though Google says it won't impact performance, it will impact match-type reporting.

Get more details in this update by Search Engine Land: https://bit.ly/3CMsuq7

Google's "Remove redundant keywords" recommendations have changed Google says the change won't negatively impact performance.