Marketing Keys

Sprite is celebrating 40 years of supporting hip-hop culture with its new "The Living Tracklist" campaign. The initiative features a Spotify playlist curated by hip-hop experts, limited-edition cans showcasing iconic song lyrics, and interactive digital content that invites fans to join the conversation. By encouraging debate over hip-hop's most impactful tracks, Sprite is turning music into a shared cultural experience.

Read more here: https://bit.ly/4oQw1dN

Sprite unites tastemakers and fans to debate hip-hop’s greatest hits New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.

Happy Social Media Day! 📱🎉 Social media is more than just posts and likes. It's where brands connect, stories are shared, and communities grow every day. Whether you're creating content, building relationships, or discovering something new, every post has the potential to make an impact.