VSA Partners

New logo, new look, new award. 🥈We’re honored to share that VSA won Silver at this year’s Graphis design for our logo redesign for .

Since 1944, has celebrated excellence in design and its global competition celebrates groundbreaking design in order to document important contributions to the field, and to inspire the next generation of designers.

As BNY approached its 240th anniversary, it partnered with VSA to launch a new brand identity and logo that reflects who BNY is today and where it is going. Together, the brand identity and updated logo work in tandem to reshape BNY’s perception in the market by creating a cohesive and compelling brand story. BNY today is more visible, bold, and scalable—reflecting the dynamic nature of BNY itself.