Larissa Brodsky

📍 2 E Erie #2802, River North

We just closed — congratulations to all parties on this new chapter.

This condo didn’t sell by chance.

It went under contract in just 22 days because the strategy aligned with today’s market:

• Pricing based on real buyer behavior
• Positioning that stood out in the building
• Preparation that reduced negotiation risk

In today’s market, many condos sit — not because of price alone, but because they’re not positioned correctly from day one.

That’s where strategy matters.

If you’re considering selling, I’d be happy to share what your property could realistically achieve today.

🔗 CityOfChicagoCondos.com

📊 Chicago Luxury Market 2026: What Buyers Really Want

Today’s luxury buyers are not just financially strong—they’re highly selective.

What we’re seeing in Chicago:

✔ ~30% of luxury purchases are cash
✔ Many buyers are coming from prior equity or investments
✔ They are patient—but decisive when the right home appears

But here’s the real shift:

They’re not buying size.
They’re buying lifestyle.

Buyers today prioritize:
— Natural light and unobstructed views
— Smart, functional layouts
— Flexibility (home office, adaptable space)
— Wellness features (gym, spa, outdoor access)

In neighborhoods like Lakeshore East, this becomes even more important—
where park, lake, and city lifestyle intersect.

👉 What this means for sellers:

Buyers will wait for the right home.
But they won’t compromise.

If your property is positioned correctly—it will stand out.
If not, they move on quickly.

📩 If you’re considering selling, I’m happy to share how your home fits into today’s market.

Larissa Brodsky
Compass Real Estate
CityOfChicagoCondos.com

A quiet but important shift in real estate just happened.

New HUD guidance now makes it clear:
Agents can discuss crime data and school information—as long as it’s presented in a factual, neutral, and consistent way.

Why this matters:

For buyers → more transparency, better context, smarter decisions
For sellers → understanding how buyers evaluate not just price, but lifestyle, location, and long-term fit

In today’s market, homes don’t sell based on price alone.
They sell based on how they are positioned—and how clearly the value is communicated.

This change supports something I’ve always believed:

👉 The goal isn’t to tell you where to live
👉 The goal is to give you clarity so you can decide

If you’re thinking about selling, this is where strategy matters most—especially in condo buildings where context drives value.

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Source: Chicago Business (April 2026)
https://www.chicagobusiness.com/real-estate/residential/ccb-hud-fair-housing-crime-schools-20260427

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Larissa Brodsky
Real Estate Advisor | Compass
CityOfChicagoCondos.com

Curious what your condo would sell for in today’s market? Message me “VALUE” and I’ll send you a data-backed estimate + strategy.