Sequence Consulting

Saying yes to a good idea is easy. Saying no to a good idea is strategy.
Without filters, ideas compete on personality, politics, or timing.
With filters, they compete on what actually serves members.

What's one "yes" your association is carrying that probably should have been a "no"?

For years, associations have leaned on non-dues revenue to keep the books healthy -- events, sponsorships, publications, and education. In many cases, it already pulls more weight than dues.

But we still talk about it like a side hustle, a budget filler, or another line item. When a revenue stream supports your mission, serves your stakeholders, and sustains your future, that's a business model.

In 2026, non-dues is the strategy.

What would change in your association if you started managing non-dues that way?

"Decline almost never comes from apathy."
That's something we hear from Chris, our co-founder, every time he sits with a board that's watching their association lose ground.

The board sees what's happening. The trouble is they don't know what to do about it.

Turnarounds need a change agent. Either the board hires a transformational leader, or the board itself decides to lead the change. The boards in those rooms have plenty of pride. They need someone to point them in the right direction.

What's the biggest signal you'd want a board to act on before it's too late?