Trade Show Executive

Growing attendance is hard. Turning attendance around is even harder. But bringing back lapsed attendees deserves a standing ovation.

The Car Wash Show did it. At Attendee Acquisition Roundtable (AAR), mdg's Tyler Day and ICA's Kendra Johnson break down how they pulled off mission impossible.

• Building a Win-Back Machine

• How to Diagnose a Dip

• Designing for What Attendees Want

Register now for the Midwest's only AAR.

https://www.lippmanconnects.com/aar?utm_medium=referral&utm_source=barter&utm_campaign=LIPP26&utm_content=tse-social

Happy Friday! Here’s the trade show news that you might have missed this week:

Full Steam Ahead for Nineteen Group as Chicago Build 2026 Poised for Growth at McCormick Place

https://tradeshowexecutive.com/full-steam-ahead-for-nineteen-group-as-chicago-build-2026-poised-for-growth-at-mccormick-place/

PCMA’s Capital Chapter Thinks Outside the Box for Sponsorships

https://tradeshowexecutive.com/pcmas-capital-chapter-thinks-outside-the-box-for-sponsorships/

Windy City Boat & Yacht Show Launches in Chicago’s Burnham Harbor

https://tradeshowexecutive.com/windy-city-boat-yacht-show-launches-in-chicagos-burnham-harbor/

Dark Social: The Hidden Channel Driving Event Registrations

https://tradeshowexecutive.com/dark-social-the-hidden-channel-driving-event-registrations/

XPONENTIAL 2026 Proves the Motor City’s Meetings Momentum

https://tradeshowexecutive.com/xponential-2026-proves-the-motor-citys-meetings-momentum/

Event Organizers Are Among Jobs Most Exposed to AI

https://tradeshowexecutive.com/trend-report-event-organizers-and-ai-disruption/

Happy Friday! Here’s the trade show news that you might have missed this week:

Full Steam Ahead for Nineteen Group as Chicago Build 2026 Poised for Growth at McCormick Place

https://tradeshowexecutive.com/full-steam-ahead-for-nineteen-group-as-chicago-build-2026-poised-for-growth-at-mccormick-place/

PCMA’s Capital Chapter Thinks Outside the Box for Sponsorships

https://tradeshowexecutive.com/pcmas-capital-chapter-thinks-outside-the-box-for-sponsorships/

Windy City Boat & Yacht Show Launches in Chicago’s Burnham Harbor

https://tradeshowexecutive.com/windy-city-boat-yacht-show-launches-in-chicagos-burnham-harbor/

Dark Social: The Hidden Channel Driving Event Registrations

https://tradeshowexecutive.com/dark-social-the-hidden-channel-driving-event-registrations/

XPONENTIAL 2026 Proves the Motor City’s Meetings Momentum

https://tradeshowexecutive.com/xponential-2026-proves-the-motor-citys-meetings-momentum/

Event Organizers Are Among Jobs Most Exposed to AI