Studio Sparx

🗞️Newsflash - Branding and brand strategists have been around for decades.

Yup - I know - many people hear branding and think it's a buzzword.

That’s okay, I totally understand. Part of this is because there are a lot of non brand experts going around and providing information that waters down what we really do.😡

Why?

👎 Some of them do it because they think they can cut through a lot of the hard work of establishing a true brand strategy and instead sell you months of brand coaching instead.

👎 Others interweave what they think is brand strategy within their offers without ever actually learning how to conduct it the right way and skipping many steps.

👎 And then there are the brand strategists who actually don’t provide brand strategy at all.

I recently spoke with an expert who has 35-years of experience in his field and he is just now ready to hire me.

👉 He is expanding the business, hiring staff, and said “I know everything about my brand - but I need someone to organize it and set up the foundations of what we are about so we can have a brand that is consistent and stands out”

And guess what - that takes a lot more than a single session, figuring out your TMA pain points, and having some Voxer support as you tell your story on social media for a few months.

A well established brand strategy actually does have tangible deliverables and certain things it must define in order for it to be successful.

Each strategist may do it a little differently, but we all know when we review your strategy if it was actually completed by an expert or not.

And I hate to break it to you - but some of you are getting random buffet style brand “strategy” but our paying private chef level costs!

It’s time to help you understand more about what it is we offer.

💻 Head over to my latest blog post “What is a Brand Strategist?” to get a complete understanding of what we do BEFORE hiring another brand “expert” who may not be providing you what you need.

What is a Branding Strategist? — Studio Sparx What is a brand marketing specialist and what does a marketing specialist do? Read the blog post to learn about the 4 types of brand marketing specialists and what they provide to build your brand and business.

⚡️Inspiration really can come from anywhere. And my new offer came from my wedding dress.

Nope…I’m not following the dreams of my 8-year-old self who would have loved for me to become a wedding dress designer.🧑‍🎨

⭐️I’m talking about the idea of buying off-the-rack and turning it into a semi-custom piece that fits both our bodies and style perfectly!⭐️

My wedding dress fit me like a glove! I still look at our wedding pics and can feel how beautiful and confident I felt that day.

💡A semi-custom wedding dress made me realize I wanted to offer semi-custom design.

Just like the wedding dress, these brand and website templates are created to be customized to your business and needs - but at half the price of a complete custom design.

Not to mention, the time it takes is a lot quicker than starting from scratch!

👆Scroll to see how I can tailor one of my semi-custom brands to your business.

🤔 Should you start a blog? This has been a 🔥 hot topic lately, especially after a famous SEO expert shared that starting a podcast would be better than a blog.

Here’s the thing - blogs are an amazing way to:
🔍 Help with searchability and website SEO.
💁 Build your brand awareness and authority.
🥳 Promote lead generation and even close deals.
✍️ Make MICRO content easier to create.
💬 Cultivate a brand relationship with your target audience.

And guess what...so are podcasts!

You know that I am all about finding marketing strategies that work with you and for you ♥️

So today’s blog post is all about helping you find out if...
✅ You need a blog
✅ A blog will benefit your business
✅ You can manage a blog (don’t do it unless you can execute my 7 actions needed for a strong blog)
✅ You’re natural marketing ability aligns with blogging

👉 Read the blog to learn in my 🔗 bio link more about why you may want to finally launch that business blog!