Two by Four
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A collection of creative thinkers, tinkerers, and troublemakers.
05/05/2026
This past weekend, the Kentucky Derby made history, drawing a record 19.6 million viewers.
For this milestone year, we partnered with Churchill Downs across logo, web, creative, and media planning and buying. A 152 year legacy deserves work that reflects the standard it set. Proud to be part of carrying that forward.
This monumental achievement would not have been possible without the team at Churchill Downs and everyone who helped bring this work to life.
Here’s to next year. Let’s keep smashing records.
Read more at http://nbcsports.com/pressbox/press-releases/nbc-sports-delivers-the-most-watched-kentucky-derby-on-record-averaging-19-6-million-viewers-on-nbc-peacock-in-historic-run-for-the-roses
Two by Four is a finalist for MediaPost’s Buying & Planning Awards! 🏎️
Our team helped reintroduce the NASCAR Chicago Street Race as more than a sporting event, turning it into an action-packed experience designed for sports fans, young professionals, and families looking for unique summer activities. From high-impact OOH takeovers to streaming, social, influencers and digital, the campaign drove the largest crowd in the event’s history, grew new fans and increased ticket sales year over year.
Shoutout to our awesome team for this recognition! 👏
Media: Kaitlyn Collins, Elyse Denton, Brad Robers, Satish Kumar
Creative: Adam Von Ohlen, Bill Lindsey, Rei Young
Production: Annie Tsikretsis
Strategy & Account: Ken Pasternak, Dan Ouweneel, Allegra Sunday
https://www.mediapost.com/planningandbuyingawards/finalists/
04/08/2026
The old higher ed playbook isn’t working like it used to. 🎓
When skepticism is high and stakes are higher, “perfect campus” marketing doesn’t cut it.
With the University of North Carolina, we set out to rethink the category. Shifting from polished moments to a point of view about leadership, impact, and what a university owes its state.
Appreciate the nod from Lindsay Rittenhouse at Ad Age, and the people behind the work who pushed it forward.
https://adage.com/brand-marketing/aa-higher-education-colleges-universities-creative-media/
02/13/2026
The only thing we're more committed to than results? You.
Happy Valentine's from Two by Four!
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10 N Dearborn Street
Chicago, IL
60602
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| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |
