Alex Rueda The Agency
Full-service marketing agency focused on AI, branding, advanced web design, and video content.
What happens when a restaurant menu stops being a list of items and starts becoming a sales tool? ⚓️
just completed a full 360° brand transformation led by .
This project went far beyond redesigning a menu.
✔ Complete menu reorganization and menu engineering
✔ Reduced the number of pages while improving readability
✔ New nautical-inspired brand presentation
✔ Improved customer navigation and ordering flow
✔ Professional food and beverage photography session
✔ Strategic product placement and visual hierarchy
✔ Premium restaurant-grade menu production materials
Our team professionally photographed menu items, signature cocktails, seafood specialties, and featured dishes to create a more authentic and visually appealing dining experience. No stock photography. No generic images. Real food. Real drinks. Real results.
The new menus will be printed on stain-resistant, spill-resistant synthetic stock designed for busy restaurant environments—far more durable than traditional laminated menus and plastic sleeves.
The result is a menu that looks better, lasts longer, tells the restaurant’s story, and helps guests make faster ordering decisions.
From branding and photography to menu engineering and graphic design, every detail was strategically developed to elevate the guest experience and strengthen the Mariscos El Abuelo y Yo brand.
Before vs. After. One image. One transformation.
Designed by
📍 Chicago, Illinois
05/21/2026
From handcrafted margaritas to a fully refreshed visual experience 🍹✨
Proud to showcase the newly updated drink menu designed by for longtime client — blending restaurant branding, menu engineering, and high-impact visuals to create a menu that not only looks premium, but helps elevate the customer experience.
Designed for dine-in appeal, social media visibility, and stronger beverage sales featuring:
• Signature margaritas
• Margarita flights
• Happy Hour specials
• Mobile bartending promotions
• SEO + AI-friendly branding visuals
A menu isn’t just a menu anymore — it’s part of the brand experience.
05/11/2026
Luxury magazine ad design created by for ✨
This elegant full-page editorial-style design was created to celebrate Isabella Lopez as she represents Río Grande in Miss Puerto Rico of Aurora 2026 👑🇵🇷
From luxury branding and typography to visual storytelling and high-end layout design, every detail was strategically crafted to create a premium magazine-quality presentation for print and social media.
:
04/22/2026
From business owner… to Hospitality Entrepreneur. 🔥
Introducing the rebrand of — now positioned as a leading Mexican hospitality entrepreneur based in Elgin & East Dundee, Illinois, representing multiple restaurant and hospitality brands under one elevated identity.
This wasn’t just a design project — it was a full branding and marketing consultation focused on positioning, growth, and long-term scalability.
This luxury business card delivers:
✔️ Premium black & gold identity
✔️ Strategic brand positioning
✔️ Clear, elevated professional title
✔️ QR code connecting all brands instantly
✔️ Built for networking, expansion, and visibility
Designed by , specialists in restaurant branding, Latino business marketing, and SEO-driven design. 🚀
Your brand is your first impression — make it unforgettable.
📍 Serving Elgin, East Dundee, and surrounding suburbs
📲 Scan. Connect. Grow.
04/13/2026
Logo makeover reveal for Mariscos El Abuelo Seafood ✨🎣
Swipe left to see the before ⬅️ and watch how this brand evolved into a cleaner, more modern identity while still honoring its legacy since 2004 🌊⚓
We kept the essence of the original logo — the iconic marlin, anchor, and established heritage — but elevated it with a more polished, premium, and timeless look designed to stand out across menus, signage, social media, packaging, and digital platforms.
This redesign was created to give the brand a stronger visual presence and help customers instantly connect with the quality and freshness behind the experience.
And this is only the beginning 👀
We’re now working on their new modern menu design, where we’ll be incorporating the professional food photography from our recent photoshoot to create a menu that is visually stunning, sales-driven, and aligned with the new brand identity.
At , we don’t just design logos — we build restaurant brands that attract attention, build trust, and drive sales.
Would you choose the new look? Let us know below ⬇️
02/03/2026
Clean design. Strong branding. Built to last. 🏗️
We designed and printed these custom business cards for tailored for a roofing and siding company that needs to look professional on-site and in client meetings.
From layout and typography to high-quality print, every detail was crafted to build trust and credibility in the construction industry.
Designed & printed by Alex Rueda The Agency
📍 Chicago
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1000 S. Michigan Avenue
Chicago, IL
60605
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 7am - 5pm |