Optimo Hats
All retail operations will be located in our new flagship store, in downtown Chicago, at the corner We serve the hat enthusiast.
As May fades and Memorial Day draws the curtain on spring, we turn to straw. The Montecristi steps forward — light, breathable, and born to shield from the sun.
Crafted for summer. Worn with purpose.
Watch how a true summer hat is born.
04/30/2025
Optimo Voices | Hanna Stilling Larsen
"Most of my clothes are associated with specific events: Dresses for parties, jumpsuits and jeans for work, and tracksuits for lazy Sundays. My hat? It goes well with it all."
For Hanna, her Optimo is more than an accessory—it’s a constant. A signature piece that moves seamlessly through every chapter of her day-to-day.
| Hat Specs |
Brim Width: 2 3/4"
Brim Edge: Raw
Crown Height: Standard
Ribbon Width: 1 1/2"
01/22/2023
Newly restored vintage Optimo in a rich brown melusine finish from late 1990s.
11/28/2022
Rush Street in silver cloud. A hybrid of the Porkpie and the Fedora named after the famous Chicago street offering the most vibrant nightlife entertainment outside Las Vegas during the 1960s and 1970s.
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Telephone
Website
Address
53 W Jackson Boulevard
Chicago, IL
60604
Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |
