Category Management Association

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! Give us a hand in welcoming Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst, to our epic lineup! Dr. Berger will be presenting on 𝑹𝒆𝒕𝒖𝒓𝒏𝒊𝒏𝒈 𝒕𝒐 𝑮𝒓𝒐𝒘𝒕𝒉 𝒊𝒏 𝒕𝒉𝒆 𝑵𝒆𝒘 𝑾𝒐𝒓𝒍𝒅.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Learn more about our fantastic 2024 CMA | SIMA Speakers here: https://www.catman.global/annual-conference/speakers

Not registered? What are you waiting for! Secure your spot now for this unparalleled event. https://www.catman.global/annual-conference/register

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! Give us a hand in welcoming Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst, to our epic lineup! Dr. Berger will be presenting on 𝑹𝒆𝒕𝒖𝒓𝒏𝒊𝒏𝒈 𝒕𝒐 𝑮𝒓𝒐𝒘𝒕𝒉 𝒊𝒏 𝒕𝒉𝒆 𝑵𝒆𝒘 𝑾𝒐𝒓𝒍𝒅.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Learn more about our fantastic 2024 CMA | SIMA Speakers here: https://bit.ly/42x3xL6

Not registered? What are you waiting for! Secure your spot now for this unparalleled event. https://bit.ly/3uV5lxF

Take a trip with us to visit various stores in the Chicagoland area to observe preparations for Super Bowl 58! One of the hottest marketing times of the year surely brings out some some store's creative sides, right?

Come check it our now in our newest Blog! https://bit.ly/3ODv7ke

Just as lithium-ion batteries revolutionized power tools in construction, AI is transforming category management processes, making them more efficient and effective!

Read our latest blog from to see how rapid advancements in predictive and generative AI, along with the availability of copilots, have brought major changes to the world of category management.

Read Now! https://bit.ly/3UxpwzM