Kelly Scott Madison
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Kelly Scott Madison is a media marketing agency built to drive change and powered by data truths.
Kelly Scott Madison's Sara Lemmermen shares three key takeaways from MediaPost's Planning & Buying Insider Summit: How a social-first, influencer-driven mindset connects across channels; the fragmented Retail Media Network space demands greater consolidation and clearer attribution; and why agencies must increasingly leverage AI to drive efficiency and optimize planning.
02/20/2025
Nothing starts a year off right like kicking off a new partnership! In January, we shifted into drive with Big Tex Trailers to efficiently drive site traffic and lead gen. Since launch, we've already seen a 25% decrease in search cost-per-acquisition. Please join us in welcoming Big Tex Trailer World and their full line of pro-grade trailers to the KSM community!
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303 E Wacker Drive, Fl 8th
Chicago, IL
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