VERO

ONLY 3 MORE DAYS BEFORE THE SOCK COLLECTION IS GONE FOR GOOD!
OUR SOCKS LOOK GOOD ON YOUR GRAM AND YOUR FEET, THAT COMBO IS RARE! 😫😪
ALSO WHEN YOU GET A PAIR YOU GIVE A PAIR. FOR EVERY PAIR PURCHASED, A PAIR WILL BE DONATED TO HELP YOUTH HOMELESS IN NEED!
GET YOUR FIT RIGHT AND GIVE BACK TO PEOPLE IN NEED AT THE SAME TIME!

VERO AUTHENTIC CLASSIC SOCKS OUT NOW UNTIL FRIDAY
FOR EVERY PAIR YOU BUY A PAIR WILL BE DONATED TO YOUTH HOMELESS IN NEED.
THE LAUNCH OF THIS COLLECTION HAS BEEN GOING REALLY WELL, THIS WILL FOR REAL MAKE A DIFFERENCE!

“STAFF UNIFORM OUTERWEAR”
ALSO DESIGNED AND PRINTED ENTIRELY ON CHAMPION BLANKS, THE STAFF UNIFORM OUTERWEAR IS DESIGNED TO BE THE FLAGSHIP PRODUCTS OF THE COLLECTION. THIS PRODUCT RANGE IS AN EXAMPLE OF THE ABSOLUTE BEST VERO AUTHENTIC OFFERS IN QUALITY AND DESIGN, WEEKS WERE SPENT ON EVERY DETAIL OF THE PRODUCTS DESIGN AND MEANING. THE END RESULTS ARE HOODIES AND SWEATSHIRTS THAT ARE LITERALLY MY OWN PERSONAL FAVORITE PIECES OF CLOTHING TO WEAR.

THE SECOND COLLECTION FROM VERO AUTHENTIC, THE UNIFORM COLLECTION IS A MINIMAL TAKE ON THE CORE BUSINESS MODEL OF CLOTHING BRANDS. WITH A CLOTHING BRAND YOU HAVE A UNIFORM FOR STAFF OF BRAND TO WEAR, A SORT OF “STAFF UNIFORM”. ALONG WITH CLOTHING FOR THE CONSUMER TO WEAR, A SORT OF “CONSUMER UNIFORM”. THIS CORE CONCEPT IS THE BASE FOR THE DESIGN OF THE COLLECTION, WHICH HAS BEEN SPLIT INTO TWO PARTS. THE CONSUMER UNIFORM LINE AND THE STAFF UNIFORM LINE. DESIGNED ON CHAMPION GARMENTS, THE UNIFORM COLLECTION IS DESIGNED TO BE A UNIQUE TAKE ON A NUANCED CORE ASPECT OF THE CLOTHING INDUSTRY.

VERO AUTHENTIC™️
DESIGNED IN CHICAGO, IL USA
FROM LATIN VĒRUS MEANING REAL/TRUE/AUTHENTIC @ Chicago, Illinois

Ok so for those of you who don’t know, this right here is me Austin. I’m the creator and designer of this very special brand Vero Authentic.

I first thought up the idea of creating a clothing brand close to two years ago now, back then I had no idea how to design professionally, how to make a good looking website, how to find the right manufacturer, how to market products, how to choreograph a photoshoot and look book. I also didn’t know anything about owning and running an actual company, or anything about the clothing industry in general. On top of all that at the time I had no idea what I wanted the brands aesthetic to look like or what I wanted the brand and it’s message to stand for.

I didn’t know how to make my ambitious dream a reality. But I decided to pursue it anyway, because I was passionate about the concept and I knew it could become something truly special. So I began to research and learn everything I could about creating clothing and a brand around it. I began to work everyday for hours because it didn’t even feel like work to me. Little by little I began to build this brand from the ground up. I poured my heart into making a unique brand and clothing based on real quality that I personally would love to wear. I had a vision for Vero Authentic that I was actually personally passionate about. One about creating your personality and style around your own vision and ideas. A year and a half later on June 1st 2019 I officially launched Vero Authentic, featuring it’s first collection. I had made my dream a literal physical reality.

This is only the beginning of Vero Authentic and the vision I have for it. With the brand officially launched I am now focusing on growing it’s following and spreading it’s mission. So thank you for following me and the brand so far on this journey, this is only the beginning of the story of Vero Authentic.

-Austin