The PR Shoppe
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We are an integrated marketing and PR agency that helps brands transform messaging and objectives in
We've missed you in these social media streets. 😭 We've been busy producing great results for our clients, but had to pop in to share that our CEO, Carolyn S. Fraser is featured on the first episode of For the Culture with Christina Steed on CAN TV! 🎊🎉🙌🏿
They are talking culture in media and marketing, and the show also covers trends, business, life and all things that make Chicago dope. Do it For the Culture!
The show premieres tomorrow, Tuesday, Sept. 13 at 7 p.m. CT on CAN-TV Channel 19 in Chicagoland and will be streamed online (see comments for details). Tune in every Tuesday thereafter, and help us spread the word. 🙏🏿
Thank you for a wonderful 2021! Here's to 9 years in 2022......we look forward to serving you!!
12/27/2021
Dear small business owner, have you created or thought about revamping your social media policy?
A social media policy is a set of guidelines for employees and other representatives of a business to abide by. Why is this important?
A social media policy:
1. Protects employees
2. Protects your brand
3. Reduces legal liability
4. Protects your culture
Consider including the following areas in your social media policy:
1. Guidelines for company-owned media
2. Company brand and values
3. Ownership
4. Confidentiality and security
5. Defamatory or offensive content
6. Protected speech
7. Consequences
Remember, social media is a bonafide marketing strategy that can make or break your business. Stay in the know and protect your brand!
12/10/2021
Burnout is real! How many hours do you spend a day on your business?
Entrepreneurs are known for burning the candle at both ends. Here are some ways to combat burnout:
⚡ Schedule time for yourself
⚡ Get rid of the guilt!
⚡ Exercise and eat healthy
⚡ Hone in on your "why" Why did you become an entrepreneur? Whatever the reason, reminding yourself why you became an entrepreneur in the first place can help you avoid burnout.
If you're seeing this, take a break. You deserve it.
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| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
