Intercom Media

Lunch is on us this Thursday :) We’re kicking off the month of love with learning how to intentionally connect with your customer in our ✨FREE ✨workshop, Beyond the Acquisition at 12p CT.

Join us for 45-minutes as we discuss:
• essentials around lifecycle marketing
• the steps you should take after acquiring your customers
• the core automations you should have
• a 3-step content framework so you never run into “what do I send” again
• …and why email/lifecycle marketing matters more in 2026 than it ever did before for brands big and small.

Link in bio to join or comment “LINK” to get it sent directly to your DM 💕🤍✨👉🏾 only a few days left!

👉🏾 That it’s, instead, an extension of your customer service to enhance your customer experience. Would you change your perception around how you view email & sms marketing and your approach to it?

Did we just rewire your brain and thought process? That’s why lifecycle marketing is invaluable. It’s not about getting the customer to buy “more”. It’s connecting with them. Answering their questions. Understanding their needs. Providing value.

Most customers express frustration when their basic needs aren’t met and they can’t get simple answers to the questions or concerns they have. Break that barrier. Learn how to show up for your customers intentionally and they’ll continue to champion you.

We’re hosting a free lunch & learn workshop, Beyond the Acquisition, 2/12 at 12:00p CT. Comment LINK for the invite and we’ll manually send it to you. 💕✨

✨💕 JOIN US 2/12 for our free Lunch & Learn workshop for Beyond thr Acquisition—our signature intro workshop to learn and understand all things email marketing done with intention.

A little reminder: customers want value. They want ease of access. They want to trust you. That’s what email marketing is for.

Not as a way for you to spam them.

It’s to answer their questions. Understand their needs. Meet them where they are.

Hosting giveaways on social media feels a little—cumbersome. And can be overwhelming.

Using this approach is an effective way to host giveaways and shift away from utilizing social media and relying on it too heavily, when it’s becoming very evident that these apps do not allow us to own our audience.

Shifting to hosting giveaways via email and utilizing an omni-channel approach such as SMS provides an opportunity for you to capture that first-party data, and will help you grow more of an intentional audience, your subscribers list and intentionally market towards them versus losing followers the moment your giveaway is over with and seeing a dramatic loss in engagement.

Build the momentum via your email and SMS list and watch it flourish.

Follow for more insights from the Speakerbox 📻✨

✨ One of the best advice I read a few years ago: treat your company like a media brand. That means, instead of solely selling and focused heavily on commerce, really lean into developing engaging material and content for your customers. You can easily do this with email campaigns.

📽️ For this episode, we covered a cool idea for wellness CPG brands to incorporate into their strategic email campaign planning as a way to engage their customers and “seed” their product as opposed to making it front and center.

A better cheat code? Create an SMS sign-up to serve as a “check in” mid week to see how your customers are faring during the challenge or goals that you’ve set out. This further deepens community building and it’s intentional. You can anchor this with having an Instagram broadcast community for people to chime in, ask questions and also get those who are curious to sign up for your email, whoch would further grow your list.

The way to do this is send on Sunday evenings, which from what we’ve seen with previous clients, is one of the best days and times to send an email like that. And this wouldn’t go out to your entire list: keep it to engaged subscribers only who are engaged 30-60 days so you don’t risk high unsubscribes or worse: ending up in spam. 🗑️

If you want help flushing this out or seeing how something like this can work for your brand, DM us with a quick note and a matcha 😅. 📩