Gibran Jones
Share
Meta Certified Lead Trainer
Social Media Strategist
Instructor & Trainer I'm a digital marketing professional with 20+ years of experience.
Stop gambling with your time. Find the right platform. Link in bio for the Platform ROI Filter
05/22/2026
Let's talk about wasted effort.
The marketing industry is full of noise. Every week there is a new "must-do" tactic that promises to double your revenue overnight. As operators, our job is to filter the signal from the noise.
I'll go first: The most overrated tactic for B2B consultants right now is trying to build a massive, broad audience instead of a small, hyper-targeted list of actual buyers.
What is the most overrated marketing tactic you see people wasting time on in your industry?
Drop it in the comments.
Which Platform Actually Fits Your Business?
Most business owners land on a platform because their competitor was there — or because someone in a Facebook group told them to be. That's not a strategy. That's a guess. The Platform ROI Filter scores your business against 5 dimensions and tells you exactly which platform deserves your next 90 days. YouTube. Instagram. LinkedIn. Facebook. TikTok. Score all six. Compare them side by side. No more guessing. $47. Instant digital download.
Click here to claim your Sponsored Listing.
Category
Contact the public figure
Website
Address
Chicago, IL
