Stout Collective

Crowns & Hops is an unstoppable force, a brewery from two co-founders that truly do things their own way — and have won over a giant audience of fans in the process.

When we began a brand refresh project earlier this year, Co-Founder Beny posed the question: How do we evolve the brand and still stay true to our authentic selves?

We wanted to keep the heart of Crown’s brand design secure, while expanding on it with a new expanded design language to reflect the next phase of their world domination.

We settled on a new mantra — Craft Beer For The Culture. A phrase that serves as a distillation of their mission, their vision, their values, and the things that drive them. Those that get it, feel it deeply. As Beny & Teo put it — “they f**k with Crowns.”

From there, we gave a fresh face to their core lineup — a more elegant and confident look that’s anchored to their crown brand icon.

Stay tuned, there’s a lot more coming. You’re going to be seeing them everywhere, you heard it here first.

You might notice a fresh wave of Beer Hug ad creative adorning the walls of Chicago lately 👀

We worked in collaboration with our friends at to bring this vibrant OOH campaign to life and we’re super excited to them IRL. Big Beers. Big Flavors.

Video animation: .motion

ISO: Cool officemates to sublease our West Town studio space!

Stout Collective is looking for creatives to share their office/studio space in the West Town neighborhood. The studio is a 3,500 sq. foot loft space on the top floor of the ICNC building (). It has two in-unit bathrooms, a half kitchen, photo studio, great WiFi, a conference room, call room, storage, and is walking distance to public transit (Damen Green Line stop, #50 Damen bus, #65 Grand bus). We’ve been here for about six years and built everything out ourselves. It’s an inspiring and creative spot to work — plus great views of the city.

Up to five desks available in the studio. Rent negotiable based on number of desks and includes all utilities, office cleaning, snacks, and some free beer.