Strategy 2 Market
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Strategy 2 Market - New Product Development Consulting and Training and the Product Risk Framework S A New Product Development System is just that: a system.
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Our Story
Strategy 2 Market (s2m) is a product development firm that specializes in helping mid to large-cap companies improve their product development processes. s2m also has extensive expertise in reducing uncertainty and risk in product development.
Our consulting leadership team designed an innovative process in getting products to market quickly, called Exploratory PD (ExPD). It is an adaptive approach that reduces product development uncertainties versus prescribed activities you find in a traditional process.
Based on ExPD, they expanded their business to include a business intelligence software tool, called the Product Risk Framework that helps product teams to identify, evaluate, prioritize and track the reduction of product development uncertainty and risk.
The Product Risk Framework is founded on Behavioral Economic principles that improve team decision-making and leads to product success. Mary Drotar and Kathy Morrissey received a grant for the Product Risk Framework from the NSF STEM I-Corp program sponsored by the University of Chicago.
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53 W. Jackson Boulevard Suite 1623
Chicago, IL
60604
