TEN35

As brands continue to navigate across social media to reach new audiences, we’re proud to work with client partners like Starry – the new Pepsi brand and the official soft drink of the NBA, WNBA and NBA G League – to create culturally relevant campaigns that reach and resonate with emerging consumer audiences.

Check out this Ad Age feature on Starry, which also highlights TEN35’s work on the short film “3>2: A Starry Story,” which was featured on-air during the NBA Finals and is on the Starry YouTube channel.

How Starry, PepsiCo’s new lemon-lime soda, is marketing itself Michael Smith, head of brand marketing, discusses “irreverent optimists,” an NBA partnership and why he admires YouTube TV.

Swipe to see some ways to celebrate and appreciate the richness of Mexican culture through entertainment and the support of impactful organizations/businesses.

Contrary to what many may believe, Cinco de Mayo is not Mexico’s Independence Day. The holiday is a celebration honoring the anniversary of Mexico’s victory over the French Empire in Puebla in 1862.

In honoring the historical significance of this day, we take a moment to highlight the amazing contributions of the Mexican community.

As a cultural agency built on a foundation of diversity and inclusion, we choose to find creative ways of representing and including marginalized communities. To the transgender community, we see you and stand on the principle of human rights for all.

Disability isn't synonymous with invisibility. Yet, over 9 million Americans are living with visible and invisible disabilities facing challenges in the workplace. Our commitment to learning, to listening, and to change is inspired by their commitment to teaching and defying the odds.

Read below to learn more about two Black disability rights advocates and how they’re driving awareness and making an impact:

Imani Barbarin
Imani Barbarin is a Black, q***r, disability rights activist and writer with cerebral palsy. Through social media, Imani discusses disability rights and how it intersects in other areas in life including race, gender, and media. Imani’s platform has turned into a community for people living with disabilities and inspiring people to take action. You can follow the movement across social platforms with the hashtags , , and .

Lauren “Lolo” Spencer
Since being diagnosed with ALS at the age of 14, Lolo’s activism for disability rights has established a community to support people living with disabilities. From defying disability stereotypes on the big screen to launching an online resource platform, , to help young adults with disabilities live independently.

It's important to celebrate women owning their narratives through film, to share diverse stories that reflect our realities. Lena Waithe, Issa Rae, Domee Shi, Quinta Brunson, Janet Mock, and Ava DuVernay, thank you for never accepting “no” in pursuit of your dreams. It’s International Women’s Day, but we celebrate your awesomeness every day of the week.