Pepper Miller

Pepper Miller

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Pepper Miller is an award-winning market researcher and speaker, author and Black American consumer expert. I know the Black American market.

07/18/2023

CAP BLACK. The Standard is to captialize “Black” when referring to Black people, as it is commonly interchangeable with African-American, but more importantly refers to a distinct culture of people. The AP and many other respected publications have adopted this Standard, and for good reason. In my professional opinion, the lowercase use of the word deduces a person, and a people, to a color and a lower rank in race. When in fact, Black people are more than a color. Black people hold tremendous value as a culture full of ingenuity, invention, resilience, strength. We’re worthwhile
consumers that are necessary for the growth and success and many American institutions.

“The style guide of the American Psychological Association declares, as it has for a generation: “Racial and ethnic groups are designated by proper nouns and are capitalized.”

I share this and other helpful in my newest book “Let Me Explain Black Again”.
Check the 5⭐️ reviews and Get it on Amazon https://a.co/d/f6qYTLT

12/20/2021

are the go-to segment for marketers and brand decision makers because they’re progressive, innovative, tech savvy and adaptable. But Black mills are NOT as mainstream as some may think! I present these statistics in almost every Black Insights presentations and keynote I head up throughout the US. While they are adaptable, they lead with a strong and they’re proud to walk around .

I admire the young folks who started their own movements and brands dedicated like .co and so many other amazing organizations and companies. Black are taking the reigns and filling the gap when it comes to being the change they want to see. They’re no longer reliant on big brands to tell their story, or accommodate their voices. They’re speaking out in bold ways and the is here for it!

~Insights For the Culture by Pepper Miller

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