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Cision is the global leader in consumer and media intelligence, engagement, and communication solutions.
06/02/2026
Every PR campaign has the same enemy: skipping steps. 🙅
Whether it's setting too many goals, guessing at your audience, or moving straight into the next campaign without a debrief, the small missteps add up fast.
Follow our checklist of what to do and what to avoid. 👇
Do’s and Don’ts of PR Campaign Planning: From Pre-Launch to Debrief Successful campaigns need clear planning, adaptability, coordination, and resource allocation. Find out the do's and dont's for every phase of the campaign.
PR had a busy May. Here's the full recap. 🗒️
From shifts in media strategy to the moves nobody saw coming, we're breaking down the biggest stories in PR and comms this month, and what they mean four your work in June.
Watch the full recap below and tell us: what's your biggest PR takeaway from May? 👇
The PR professionals earning coverage in 2026 aren't just pitching harder. They are proving more valuable.
Cision’s 2026 State of the Media Report shows what journalists need right now: Verified data, genuine personalization, and outreach that respects their time.
With 53% of journalists opposing AI-generated pitches due to concerns around accuracy and personalization, trust is becoming the advantage.
The full breakdown is in the video. 🎬
Read the full report: https://brnw.ch/21x2EV3
05/15/2026
Journalists are overwhelmed, under pressure, and over-pitched.
That's not an opinion. It's what 2,000 journalists told us in Cision’s 2026 State of the Media Report.
The findings are a reality check for media relations teams.
PR has become a primary resource of story ideas for journalists, but relevance remains the gap. 72% say fewer than a quarter of pitches are relevant.
Swipe for what journalists really want from PR pros.
📖 Read the full report: https://brnw.ch/21x2wEb
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