Lidia Varesco Design

Readers connect with more than your book. They connect with the story you tell about who you are, what you stand for, and the experience you create around your work.

On July 9, I’ll be joining Conspire Creative's Power Hour for Authors to explore Author Branding as Business Strategy. In this free 60-minute Zoom session, we’ll look at how thoughtful brand decisions can help authors reach the right audience, strengthen engagement, and create opportunities beyond the page.

Come ready with your questions and leave with practical strategies you can put into action.

Registration link is in the comments!

Looking for a better way to plan and manage your nonprofit’s content? Join me on August 19 for How to Build a Nonprofit Content Calendar That Drives Engagement.

In this interactive workshop, I’ll guide you through creating a content calendar that helps keep your communications organized, your messaging on-brand, and your content aligned with your goals.

You’ll leave with actionable strategies, useful tools, and ready-to-use resources, including templates for your content mission statement and content calendar.

Hosted by CharityHowTo. Registration link is in the comments.

I was thrilled to be mentioned in a recent blog by Content Marketing Institute about the resources Marketers love. I find a useful tip in every weekly email, so I'm glad to help others with my pick.

You can read the full blog at the link in the comments!

91 Best Marketing Blogs, Newsletters, Podcasts, and Videos How many of these 91 recommended marketing blogs, newsletters, podcasts, and video series show up on your reading, viewing, or listening lists?

My 10 YO always insists on visiting the toy section at Target—but this time, I was the one who discovered something: a Pantone x Hot Wheels collab.

I’ve been a graphic designer for more than three decades, so Pantone has been part of my creative life throughout. Even though I do much more digital design these days, I still keep a Pantone fan deck on my desk for inspiration.

My now-14-year-old has always been obsessed with Hot Wheels and Matchbox cars, so this collaboration felt like the perfect overlap of our interests as well.

I started my collection with the Pantone 186 Twin Mill III—of course, I had to choose a bold red—but I’m hoping to eventually collect the entire color series.

Have you found something fun or inspiring in the toy aisle lately?