42nd Parallel
Nationwide experiential marketing agency, a TCG Collective subsidiary focused on the Asian American
06/22/2026
This Pride Month, we celebrate LGBTQ+ AAPI voices and the impact they continue to make through representation, advocacy, and storytelling.
Their experiences, achievements, and contributions help create a more inclusive and welcoming future for all.
05/10/2026
The things our moms say might sound funny, strict, or repetitive—but it all comes from love.
Every reminder, every question, every “did you eat?” is her way of caring.
Happy Mother’s Day to all the amazing moms out there.
04/21/2026
A cup of tea can tell a story. 🍵
For National Tea Day (April 21), we’re celebrating the many ways tea is enjoyed across Asia. From China’s long-standing tea traditions and Japan’s matcha ceremonies to India’s spiced chai and Malaysia’s iconic teh tarik, tea is part of everyday life as well as cultural celebration.
Each region has its own flavors, brewing styles, and traditions that have been passed down for generations. Whether it’s shared with family, served to guests, or enjoyed during a quiet moment, tea continues to bring people together. Today we’re highlighting tea cultures from across Asia—including Chinese, Japanese, Korean, Taiwanese, Thai, Cambodian, Indian, Indonesian, and Malaysian traditions.
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