Cutting Edge Practice

NEWS! I am excited to announce that I now have my real estate license in Indiana. I am available to help you with commercial rentals and sales as well as investment properties in Northwest Indiana. Call or text me at 847-370-9131.

Cutting Edge Practice and Chicago Practice Sales will be exhibiting at the UIC Clinic and Research Day on Thursday March 5, 2020 at the University of Illinois at Chicago College of Dentistry. See you there!

Dental Office Fined For Disclosing PHI Information on YELP

Responding to patient reviews on-line is a helpful yet perilous task. While Google encourages business owners to respond to reviews, be careful how you respond and what you and your staff post in your on-line responses.

I suggest you to schedule periodic HIPAA meetings and refresher courses. For new employees, ensure that they are trained within a reasonable amount of time after they are hired.

Review your dental office manual to ensure that it contains a social media policy that is in HIPAA compliance.

Beware, dental practices do get fined for HIPAA violations. Here is an article about one practice that was fined $10,000 for HIPAA violations made while responding to dental patients on YELP.
https://www.hipaajournal.com/dental-practice-fined-10000-for-phi-disclosures-on-yelp/

There is still time in 2019 to move toward HIPAA compliance. If you are not sure how to take the next steps, contact me, Sharon Kantor Bogetz, Managing Partner at Cutting Edge Practice. Find me at 847-370-9131.

Dental Practice Fined $10,000 for PHI Disclosures on Yelp OCR has settled a HIPAA violation case with a dental practice over the impermissible disclosure of patients’ PHI on Yelp when responding to patient reviews.

Four Dental Marketing Ideas for October
In my last post, I wrote that dentists who want to have a successful marketing campaign that delivers consistent results should be engaged in at least 4 different marketing initiatives every month.

Well, all marketing takes planning and preparation and the time to start is now. October offers many opportunities to move your practice forward. Here are just a few: October is dental hygiene month, you should launch your end of the year dental insurance utilization announcements, its time to plan for your candy trade-in event and consider participation in breast cancer awareness month.

If you aren't sure how to implement these and other marketing initiatives, contact me, Sharon Kantor Bogetz. I am happy to help! tohttps://cuttingedgedentalconsulting.com/contact/

Grow Your Practice With Back To School Offers

July and August is a great time to grow your practice with a dental marketing campaign promoting back to school dental exams for school-age children. We recommend using a combination of social media and print ads for your Back To School campaigns. All of these are economical and can be implemented quickly.
1. Maximize your Internet marketing outlets. Use blog posts, Facebook boosts, Google ads and Twitter feeds to promote your campaign.
2. Email marketing. Design and send an e-blast to your patient base.
3. Post Printed Ads. Create professionally designed and printed window signs, office posters, and TV advertising.
4. Grass Roots Advertising. Create professionally designed and printed rack cards or flyers and distribute them to area daycare centers and businesses.

Here are a couple of sample signs we created for our clients.

If you need ads for your back to school dental marketing campaign, call Sharon at 847-370-9131.