Otherwise Incorporated

What if your brand was a handrail you didn’t know you needed? See new post on metaphor in Linkinbio or Nancy Lerner.substack.com

🔮 What if your brand existed across dimensions?

At Otherwise, we explore branding through unexpected lenses — including physics, myth, and metaphor.
Read our latest blog to explore our 5D branding framework: from surface to story, interaction to symbol.

✨ This is branding. Otherwise.

Branding in the Fifth Dimension: A Metaphysical Guide to Multi-Layered Meaning At Otherwise, we’ve always been drawn to the spaces between disciplines — where metaphor becomes method, and strategy is stretched through unfamiliar

Nearly 40 years into her esteemed acting career, Michelle Yeoh showed and told the world on Oscar Sunday that a woman is never past her prime. Unironically, the acclaim came from her performance as Evelyn Wang, a middle-aged Chinese-American immigrant who saves the world through kindness, compassion and love – values she has exemplified throughout her own work. Discover more about Michelle Yeoh’s inspiring life at the link in out bio!

As sports became a growing national obsession, football — which emerged from a bout of friendly collegiate competition — seemed to hold the door open, at least a crack, for Black athletes. The most ardent of football fans probably have heard of the likes of Kenny Washington and Art Shell. (Washington broke through the color barrier in the “modern NFL” era in 1961 and Shell was the first African-American coach in the league, taking the helm at the Oakland Raiders in 1989.) But when speaking about “firsts” for Black professionals in American football, you simply can’t go another day without knowing the name Fritz Pollard, and appreciating the changes he was able to usher in for the game.