MFDigital Marketing

Before a prospective student reaches your inquiry form, they have already started forming an opinion.

Search, AI, social, content, and admissions follow-up all shape whether interest becomes enrollment.

See you at 2026 ABA–AALS Deans’ Week in Chicago.



American Bar Association Loyola University Chicago School of Law

The prospective graduate student click is disappearing

For years, higher ed marketing teams have asked: “How do we get more people to click?” That question is still important. But it is no longer enough.

More and more prospective students are getting answers directly from Google, AI tools, Reddit threads, YouTube, LinkedIn, and other sources before they ever visit a program website.

That matters for law schools and business schools.

A prospective student may ask:

“Is a master’s in legal studies worth it?”
“What can I do with a graduate business analytics degree?”
“Best online programs for working professionals in compliance.”
“Do I need a JD, LLM, MLS, or certificate?”

If your program is not showing up clearly in those answers, you may be losing consideration before you ever see the inquiry.

Enrollment pressure is no longer just a lead-generation problem.
It is a visibility, credibility, and answer-quality problem.

In 2026, Less than One Third of Google Searches Still Send a Click - SparkToro In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI elements that

MF Digital is proud to support graduate and professional law programs with data-driven digital strategy, demand generation, and enrollment marketing built around real audience behavior.

Beautiful Chicago spring day at the MF Digi offices