Choose Chico

In Chico, growth doesn’t happen in isolation — it happens in connection.

This week, we’re celebrating a milestone not just for one business, but for our entire community. All The Bitter just opened the doors to their brand-new zero-proof bar and lounge — the first of its kind in our area. It’s a space that invites everyone in, whether you’re curious about craft non-alcoholic options, or just looking for a cozy place to unwind with friends.

But this new space is more than a new lounge. It’s a reflection of what makes Chico so special.

Owners Ian and Carly poured heart, soul, and intentionality into every inch — and they didn’t do it alone. They collaborated with Alex Marshall Studios, a local maker known for stunning ceramics and home décor, to add pieces that helped bring the space to life. Including two custom hanging lights that anchor the lounge with warmth and artistry.

This kind of partnership is what sets our small town apart. It’s not just about opening a business — it’s about building something with your community. It’s about turning to local artists, makers, and fellow entrepreneurs to co-create spaces that feel personal, rooted, and connected.

When one of us grows, we all grow. Watching All The Bitter expand while bringing others along for the ride is a perfect reminder of the strength and creativity we have right here in Chico.

So if you’re looking for a new favorite spot to gather, relax, or sip something a little different — check out All The Bitter. You’ll feel the love, collaboration, and Chico charm the moment you walk in.