Digital Candy

The work Edward L. Bernays did in the early 20th century has completely shaped and molded how we operate in the marketing, PR, and advertising world today! With some newfound downtime, I’m brushing up on some old reads, including Solomon's 'The Art of Client Services'. After all, what’s old is new again! What are you reading? ⁣
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Bernays is one of my favorite teachers. Unfamiliar with Bernays and his work? The Father of Public Relations is best known for: ⁣
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•The Pancake Breakfast for President Coolidge (one of the very first overt publicity stunts) ⁣⁣
•Adding a symbolic egg 🥚 to instant cake mix boxes to secure sales ⁣⁣
•Convincing Americans bacon and eggs were the true American breakfast staples 🥚🥓⁣⁣
•Creating a campaign to convince women to grow their hair longer in order to secure declining hair net sales ⁣⁣
•In 1934 convinced fashion houses, prominent women socialites, and interior designers to push the color green to be en vogue so Lucky Strike ci******es could keep their female clientele as the packaging previously clashed with their outfits⁣
•Urged Proctor & Gamble to host Ivory soap sculpting contests for school children across the US to be judged by prominent figures and artists⁣
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“Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.” Edward L. Bernays, Propaganda ⁣⁣

Our favorite little corner of the world over at ✨

Working remote means finding our spots all over the city. We love the cozy vibe! The food, mocktails and cocktails are to die for. (Try the fries!) 🥂 If you need something lighter, their coffee bar is always in full swing. The staff is wonderful, and they get bonus points for always having convenient parking.

We love building relationships with businesses and supporting local. We’ll be sharing more of our favorite in the weeks to come!