Gurulocity

Due to high demand from our last cohort, we are running a new cohort starting March 19th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from.

This is a small group setting with limited enrollment. Over the course of 6 weeks with your online cohort, you’ll learn what it takes to be a sound brand manager and set yourself up for eventual promotion. And you’ll get templates and frameworks you can put to immediate use for strategic planning, positioning, and prioritizing your projects.

Use code KEVIN10 for a discount on your enrollment.

You can get additional information about this limited-time training here:
https://www.ama.org/events/bootcamp/brand-management-essentials-spring-cohort/

Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.

American Marketing Association American Marketing Association Cincinnati - AMACincinnati

Open training alert! Learn the Core Components of Branding at our upcoming training in partnership with the American Marketing Association.

https://www.ama.org/events/virtual-training/core-components-of-branding-aug2025/

Check out the details below and use code KEVIN10 for a discount. 😉

Core Components of Branding Learn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a

Consider the following evaluation criteria for great brand positioning the next time you’re working on your statement:

+ Is the positioning relevant?
+ Is the positioning different?
+ Is the positioning statement complete?
+ Is the positioning statement single-minded?
+ Is the language precise?

If you can answer “yes” to each of the five criteria above, then you have a strategic foundation that increases your chances of winning in the marketplace.

If you answered “no” to any of these questions or want more guidance on writing a strong positioning statement, we are here to help.

Know your goal before you start writing or updating your brand positioning statement.

A couple of options:
1. Write positioning to capture where your brand is today, or;
2. Write positioning for where you want your brand to be in the future

For a detailed explanation on why the second method may be a better strategic option, check out the Ultimate Guide to Writing a Brand Positioning Statement here: https://pulse.ly/vzmhb2o9lq

Sink or swim is BS. Great brand organizations need training and development—and it shouldn't just be lip service.