Fisher Design

The best brands, much like the best outdoor experiences, are defined by how they make you feel. It’s not just about the gear; it’s about the sense of freedom, the quiet confidence of knowing you have everything you’ll need (and nothing you don’t), and the connection to something bigger than ourselves. June is Great Outdoors month, so grab your bike, your kayak, or your hiking boots and get out there and celebrate!

Great news on the sustainability front: a new report from AMERIPEN, the Consumer Brands Association, and the Consumer Technology Association shows U.S. Companies have cut approximately 5 million metric tons of packaging between 2019 and 2024.

This progress is significant, but it highlights a crucial design challenge: how do you balance weight-reduction goals while ensuring product integrity, upholding brand standards, and maintaining that essential eye-catching shelf presence?

True sustainability is a design equation where less weight doesn't mean less impact. If your brand is navigating these reduction goals, drop us a line. We can help find the perfect balance between eco-consciousness and shelf dominance.

If you’re at Global Pet Expo in Orlando be sure to say hello!

Another potential wrinkle for pet food makers to navigate. https://hubs.li/Q0440nMB0

Extended producer responsibility may reshape pet food packaging As more states make producers pay for waste management, packaging choices like flexible bags and pouches face different recycling realities than aluminum cans and different compliance costs.

It’s World Compliment Day, so let us take this opportunity to say that we think you’re pretty darn fantastic!