Sally On

Why Women-Owned Business Day Matters...

📉 Nearly 1 in 4 businesses fail in their first year.
Half don’t make it to year five.
And by year ten, only about a third are still standing.

Now imagine doing that while starting from behind...

Until 1988, women in the U.S. needed a male co-signer to get a business loan. That’s only 37 years ago.

Fast forward to today:

⚡ Women own ~40% of U.S. businesses
💰 But women-only founding teams get just 2.3% of VC funding
💬 They’re interrupted 4.7× more often in pitch meetings
💸 And when they do raise, it takes longer to secure funding, and they receive less than half the average deal size of men.

The odds? Still stacked. But women keep building anyway.

So this , go out of your way to:

✨ Shop from women-owned businesses
✨ Shout out your favorites
✨ Leave a review — word of mouth matters

And if you’re a woman-owned biz… you’re doing something extraordinary. Keep going. 💛

Tag and share your story — let’s lift each other up. 🥂

We started something in celebration of YOU.⁠
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Join us for Women-Owned Business Day on Thursday, 10.3.24, to celebrate and honor the courage, dedication, and tenacity of women entrepreneurs who are breaking barriers and forging a path for other women to do the same.⁠
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Held on the first Thursday of October each year, WOBD is a day to recognize the achievements and progress made by women-owned businesses, and to raise awareness on the importance of supporting and investing in women-owned companies.⁠
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Download the WOBD Toolkit full of fun designs to celebrate the day at womenownedbizday.com
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Make sure to tag Women-Owned Business Day and use the official .

In 2023, women founders and co-founders secured a record 22.8% of all VC funding in the U.S., up from 18.7% in 2022. Despite an overall slowdown in VC funding, this significant increase highlights the growing support for women entrepreneurs.

The rise in funding showcases the potential and innovation brought by women-led startups. Let’s keep cheering them on! 🥂

Read the full article from CFO here: https://bit.ly/3zm2Yt8

✨ Make an Impact with your Instagram Bio ✨

Looking to make a lasting impression with your Instagram bio?

Here are a few tips to help you optimize your bio and stand out from the crowd:

✨ Keep it Clear and Concise: Your bio is like your digital introduction, so make it count! Summarize who you are or what your brand represents in a few catchy sentences. Avoid jargon and get straight to the point.

✨ Showcase Your Unique Personality: Let your bio reflect your authentic self. Inject a touch of personality, whether it’s through humor, inspiring quotes, or a fun emoji. Show the world what makes you or your brand special.

✨ Utilize Keywords: Use relevant keywords that describe your niche or interests. This helps potential followers and like-minded individuals find you more easily.

✨ Add a Call-to-Action (CTA): Guide your visitors on what to do next. Whether it’s visiting your website, reading your latest blog post, or watching your YouTube channel, include a CTA that encourages them to take action.

✨ Include Contact Information: Make it simple for others to reach out to you. Share your email, website, or other preferred methods of contact. This way, collaborations, opportunities, and meaningful connections can come your way!

✨ Update Regularly: Keep your bio fresh and up-to-date. If you have new achievements, recent projects, or exciting news to share, don’t forget to update your bio accordingly. Show that you’re active and engaged with your audience.

✨ Utilize Instagram Story Highlights: Boost your bio’s effectiveness with story highlights! These curated collections of your past stories are a great way to engage your audience and showcase your best content.

✨ Keep Your Brand Consistent. Make sure that your profile picture is clear and reflective of your brand — a great headshot, logo or product. If possible, try to get the same handle across all social platforms to make it easier for your target audience to find and recognize you.

Your Instagram bio is your chance to make a strong first impression. Take some time to craft a bio that showcases your uniqueness, attracts your ideal audience, and sets you up for success! 🎉