Julian Taylor Design

A few years ago, I was asked to create a visual identity for one of Baldwin Wallace University's newest divisions: the Division of Community Learning. It was a large project and I kept putting off posting the project because I knew it would be difficult to document everything. This division would "house" a number of other current programs and centers, all focused on community outreach. Some of these programs included Community Arts School, Center for Coaching Excellence, a community recreation program, a STEM program, and more.
For the creation of the logo, I began with three concepts: one focused on community, one focused on curiosity, and the last one more of a lettermark while incorporating a small figure into the design. After choosing the lettermark concept I played with a variety of playful to modern tones as well as lightbulb / head shapes.
After that, the branding guidelines for Baldwin Wallace University had to be taken into consideration. It turns out that they have typographical hierarchy and font guidelines for all official BW divisions. Combining those specifications and along with their tagline, "INSPIRING UNENDING CURIOSITY," the final version of the logo was finally developed.

Cavs are 10-0!!!! Woot. All Austin Carr shirts in my shop are 10% off. If they get 11-0 it’ll be 11% 😉 😜

https://www.etsy.com/listing/1805850495/

Throw the Hammer Down A.C. Commemorative T-shirt unisex - Etsy This Gender-Neutral Adult Tops & Tees item is sold by JulianTaylorDesign. Ships from Cleveland, OH. Listed on Oct 25, 2024