Brightcrest Media Alliance

Last month, Instagram made a HUGE CHANGE that impacts all professional accounts.

Our content is now able to show up on Google and other search engines. This is a great update that can improve small business’s visibility, but it does mean we need to make some changes.

💜 The key to making the most of this change is going to be understanding and using the right KEYWORDS.

💜 Keywords are words (or phrases) that you use in your writing that help connect you to your small business’s ideal audience.

💜 Keywords also signal to search engines what your content is about and who should see it.

💜 Small businesses have used these keywords in website SEO for a long time, but from now on they’re going to be super important for your social content strategy too!

💜 You should also be using them instead of hashtags —> experts say that good keywords are more effective at extending your reach & visibility.

💜 To do keywords right, your business NEEDS A PLAN.

💜 You can purchase a Keyword Analysis from a digitial marketer (like me!) or SEO specialist (like me!)

💜 Just be sure you hire someone you trust and who understands your small business’s goals and target markets.

If you learned something today, you should share this info with a small business bestie! Comment REPORT to learn more. (Can you guess what my keywords were for this post?)

One month in, and the new Instagram account is ✨thriving✨

I’m so grateful to be growing a presence surrounded and supported by lovely (real!) people. You all make this so much fun! 💖

I know these numbers may not look like a lot compared to the thousands some programs promise. But I’m happy to continue to grow my small business account the slow and steady way.

Our journeys are all different, and personally, I’m so happy with how things are going. I can’t wait to look back on these numbers and watch their progress.

And I’m so very excited to share what I learn along the way. If you’re also a small account seeing this, let’s grow together! Check out brightcrestmedia.com to discover what we could do for you!