Criterion.B
Criterion.B is a digital marketing agency that specializes in all facets of the multifamily industry.
05/08/2026
More than a new look, this was about building something that lasts.
Sayan Renovations & Construction needed a brand that could grow with them and show up consistently everywhere — from the field to their marketing materials.
We created a full brand system, from the logo and colors to patterns and messaging, then brought it to life across real-world applications like job sites, spaces, and collateral.
The end result is a brand that not only looks strong, but works everywhere it needs to.
02/12/2026
We love seeing a brand come to life! We’ve been putting together vision boards for several Rangewater properties to show how their branding looks across different items, from resident gifts to office supplies.
It’s a simple way to ensure everything feels consistent and high-quality before anything goes to print.
02/04/2026
Disciplined investing. Professional management. Principled leadership.
A behind-the-scenes look at the new visual identity for Hamilton Point Property Management. We worked with their team to craft a brand that reflects their institutional strength and steadfast commitment to performance. From the core logo to a complete guide for real-world application, every element is designed to signal integrity.
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Website
Address
4843 Colleyville Boulevard Ste 251/153
Colleyville, TX
76034
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |