Standingstonez

https://www.messefrankfurt.com/frankfurt/en/press/press-releases/2021/companies-participating-in-trade-fairs.html

97 percent of companies want to continue participating in trade fairs With its Customer Care Campaign (CCC), Messe Frankfurt put its sales network to work with the explicit purpose of gathering information on the pandemic’s impact straight from the source and learning about key details in different countries and regions to assist Messe Frankfurt’s planning.

Thoughts on Agency and Exhibit house restarts -

Sean Roberts on LinkedIn: The Salesperson's Book of Clients is in the Past - Understand the Had this in my head and had to get it out. Be open minded - reading it will help your business....

Words from a global experiential marketing business consultant - AE's for exhibit houses - be more .to your client and your company. Do not be an order taker. Understand the needs and share them with your in house team. Focus on detail and work with the design staff to understand the design solution. Convey information as a high-speed processor but know and understand what you convey both directions. Never say to yourself, I don't need to know how it is built, or why, I just need to sell it... You need to know to be able to grow.

Does your Exhibit and Event firm need fresh thinking? Thinking for the evolution we must all go through to be successful providing experiences to build and insure brand success? You need a person with experience on creating a strategical and tactical team that focuses on Sales and Marketing like a chess match of 8 to 12 moves ahead of everyone else. It is alwways better to be proactive rather than reactive. That is who I am. That leader. Let me help you.

Exhibit and Event providers - do not create Award winners - Create Brand Experiences that steer Companies and people to the Brand. If you do that you will have done what you are supposed to do and that is help create Business for your client. The other is nice but if it does nothing for the client, then you have failed.